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MARKETING
RESEARCH
An overdose of products and brands in the retail shelf space can be any
marketer's nightmare. In such a scenario, how does one withstand the
competition? Put an ear to the customer's needs, desire and perceptions.
Listen. Not just with the ears. With an open mind.
CR&C offers Marketing Research marked by the criteria of quality,
performance, dependability and unbeatable value. Even the smallest
details are taken into consideration before the research is actually
conducted. Consider for example, questionnaires prepared in the regional
language, making it easier for the respondent to react comfortably and
accurately. Or conduct surveys in any part of Kerala - urban, semi-urban
or rural - for a better understanding of the market.
Our market research wing assists in:
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Market
overviews
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Awareness
studies
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Ad recall
studies
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Assessing
the market size and growth trends
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Identifying
major market segments and niches
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Identifying
market place needs and wants
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Tracking
competitors moves and products
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Identifying
buyers' decision making process
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Positioning
the product in the market
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Designing
marketing strategies
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Distribution
and logistics
CONSULTANCY
It's not how you start. It's how you turn. It's called the moment of
transformation. One that metamorphoses an ordinary pupa into a flashy
butterfly. A piece of canvas into a work of art. And a fledgling idea
into a powerful business proposition.
At CR&C, we provide consultancy services that could transform your
business dreams into reality. Whether it be through Project Consultancy,
Management Consultancy, Statistical Consultancy or Training. And it is
many parts technical precision and many parts vision.
Project
Consultancy
Our project consultancy team provides assistance in the following areas:
Feasibility studies, Preparation of detailed project reports and
Preparation of project profiles.
Management
Consultancy
Management Consultancy Services provided include: Marketing strategy
formulation, Management information system, Long-term management
consultancy.
Training
Programmes
CR&C provides training to managerial professionals, Sales
Supervisors/Executives and Entrepreneurs.
Statistical
Consultancy
CR&C provides statistical consultancy to various organisations.
CR&C's
mission - Foster professional management concepts for faster industrial
growth in Kerala.
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